Shopify Retail Price Calculator
Use this free calculator to determine the ideal selling price for your Shopify product. Just enter your product cost and desired profit margin — we’ll do the math
How It Works
To price your product correctly and stay profitable, you need to account for:
Cost of Goods Sold (COGS) – how much you pay for the product
Desired Profit Margin – what percentage of profit you want to make
Formula:Retail Price = Cost / (1 - Profit Margin)
For example, if your product costs $20 and you want a 30% margin,
→ Retail Price = 20 / (1 - 0.30) = $28.57
This tool makes it easy to test different margins and adjust your pricing strategy for Shopify or dropshipping stores.
Why Use a Retail Price Calculator?
✅ Avoid underpricing and protect your profits
✅ Test different pricing strategies (premium, discount, keystone
✅ Quick margin planning for new products
✅ Perfect for Shopify, Etsy, or Amazon sellers
FAQs
What is a good profit margin for retail products?
Most Shopify sellers aim for 30% to 60% profit margins, depending on product type and competition.
Should I include shipping and fees? Yes — we recommend calculating based on total cost (product + packaging + platform fees) for more accurate pricing.
Can I use this calculator for dropshipping?
Absolutely! You can input your AliExpress or supplier cost + desired margin to set your retail price.